Outcomes and Activities:

• This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required. However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member
• Comprehensive Management of Marketing Technologies:Oversee CRM, marketing automation platforms, session recording tools, and digital analytics applications. Ensure seamless integration and optimal functionality across these platforms.
• Expertise in Digital Analytics:Utilize advanced analytics techniques to analyze marketing data, with a specific focus on leveraging Adobe Experience Cloud tools. Drive insights that inform marketing strategies and decision making.
• Strategic Integration Management:Develop strategies for how different marketing technologies integrate and interact, ensuring efficient data flow and functionality across platforms.
• Hands-On Configuration and Management:Actively configure and manage the marketing technology platforms to ensure they are tailored to meet the specific needs of our marketing strategies and operational demands.
• Vendor Management:Establish and maintain strong relationships with technology vendors to ensure service excellence, negotiate beneficial terms, and manage contracts. Oversee the implementation of vendor solutions to ensure they meet our strategic objectives and integration standards.
• Data Management Leadership:Direct the management of data across systems, maintaining integrity and maximizing analytical capabilities to drive marketing decisions.
• Technology Innovation:Continuously evaluate and update the marketing technology stack to include new tools that enhance marketing effectiveness. Lead the implementation of these technologies.
• Cross-Functional Collaboration:Work closely with marketing, IT, and data teams to ensure marketing technology alignment with business goals. Communicate needs and plans across departments to facilitate cohesive strategies.
• Technical Problem Solving:Troubleshoot and resolve issues within the marketing technology platforms, ensuring minimal disruption and optimal performance.

Competencies: The following items detail how you will be successful in this role.

• Solution Design: Ability to translate high level requirements to create and implement designs that meet the needs of the customer, are technically sound, maintainable, and cost effective. Ability to identify missing or ambiguous requirements. Ability to design at both high and low levels of abstraction, understand complex requirements and translate into understandable solutions. Ability to accurately estimate based on requirements.
• Technical Domain: Have an understanding of the technical domain, including the marketing technology architecture, design and data of the application they support and systems to which it interfaces.

Requirements:

• Bachelor's degree in Computer Science, Information Systems, or closely related field of study; or 5+ years equivalent work experience.
• Extensive experience with CRM, marketing automation platforms (Marketo, Eloqua, and HubSpot), and marketing technology suites (Adobe Experience Cloud, Salesforce)
• Deep understanding and experience with customer data profiling platforms (CDP)
• Proficiency in integrating and managing session recording software like FullStory or Quantum Metrics.
• Demonstrated ability in overseeing complex integrations and maintaining high data quality across diverse systems.
• Expert knowledge of digital analytics, specifically with Adobe Experience Cloud.

Preferred:

• Experience with advanced data analytics and business intelligence tools.
• Proven track record of innovation in marketing technology spaces.
• Industry certifications related to marketing technology platforms, especially Adobe.

Knowledge and Skills:

• Advanced Technical Proficiency:Deep understanding of various marketing technologies and their integrations. Skilled in technical problem-solving and system optimization.
• Strategic Thinking:Ability to develop and implement strategic plans for technology utilization that align with overarching marketing and business objectives.
• Leadership and Influence:Capable of leading cross-functional teams and driving technological advancements within the organization.
• Communication: Able to communicate technical complexity to non-technical technical counter parts.
• Show initiative and offer assistance when needed.
• Be introspective and open to feedback to continuously improve.
• Prioritize personal development and identify potential barriers.
• Be collaborative with other team members, seeking a diversity of thought to meet business outcomes.
• Ability to communicate complex technical information (both verbal and written) to all levels, including senior leadership Ability to quickly consume and understand business strategy and operating models Must be passionate about creating solutions, and solving problems.

Targeted Total Compensation: $145,849 - $254,130 Total compensation is comprised of a competitive base salary and an annual variable compensation package.

INDENGMP

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Benefits

• Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work

Our Company Values:

To be successful in this role, Team Members need to be:

• Positive by maintaining resiliency and focusing on solutions
• Respectful by collaborating and actively listening
• Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions
• Direct by effectively communicating and conveying courage
• Earnest by taking accountability, applying feedback and effectively planning and priority setting

Expectations:

• Remain compliant with our policies processes and legal guidelines
• All other duties as assigned
• Attendance as required by department

Advice!

We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application!

P.S.

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